Adidas Boxing was designed to appeal to the broader boxing community, including professional and amatuer fighters as well as people interested in boxing for fitness.

It uses an Open Source Content Management System to create the majority of the website with a Shopping Cart add-on that is running in 'Catalogue only' mode. This provides a great on-line catalogue for their range of boxing products that is also easy to update and maintain.

Some of the stand out features are:

• Custom design to suit their intended target audience
• Emphasis on Search Engine performance
  • SEF URLs (Search Engine Friendly)
• A slideshow on the front page that is easy to update (does not use Flash)
• Easy to maintain on-line catalogue
  • Automatically generates thumbnails
  • A slick pop-up system for displaying full-size images
• A secure page accessible by registered users only